News Articles

Accessory Configurator Kiosk Now Available

Increase VW Accessory awareness in your dealership through an Accessory Configurator Kiosk! Powered by your Volkswagen Accessory Configurator (which is available to you at no-charge) – this kiosk will give your dealership an interactive way for customers to explore available accessories on the model of their choosing. Click on this PDF (http://link%20to%20pdf/) to learn more!

Monster Mats Now Available for 2019 Jetta GLI

Volkswagen Accessories is pleased to announce the release of 2019 Jetta GLI Monster Mats®. Monster Mats® are designed to contain snow, sand, mud, and rain. A nibbed backing helps the mat to stay in place as well. You can find GLI Monster Mats® in the accessory catalog by searching for part number 17B06153082V, or by visiting the product page, found here (

B2B Guide des Caractéristiques Disponible dès Maintenant

Les concessionnaires peuvent créer et enregistrer despaniers avec des accessoires à recommander aux clients par l’entremise de leursite Web de pièces. À partir de chaque panier, les concessionnaires peuventimprimer des brochures, des étiquettes de prix et des devis personnalisés pourfaciliter le processus de vente. Un guide étape par étape sur l'utilisation de ces outils est disponible ici.

B2B Feature Guide Available Now

Dealers have the ability, through their online store, to create and save baskets with accessories to be recommended to customers. From each basket, dealers can print customized brochures, price tags, and quotes to aid in the sales process. The B2B Feature Guide will help you learn these tools. A step by step guide on how to use these tools can be found here.

Extended Range Remote Start Now Available for 2019 Atlas, Tiguan, and Jetta NEW!

Volkswagen Accessories is pleased to announce a brand new product release, EXTENDED RANGE REMOTE START! We’re taking remote start to the next level and have increased the distance the customer can start or shut off their vehicle up to ¼ of a mile. Please see the attached news article for more details.

HomeLink® Garage Door Opening Rear View Mirrors

A great way to boost sales as we close out 2018 - and look toward 2019 - are the Volkswagen Accessories rearview mirror options. Ditch the gaudy garage door clicker once and for all with either the Prism flip mirror with HomeLink® or the Enhanced HomeLink® mirror. Both mirror options feature a sleek, frameless design. See below for some feature differences between the mirrors: Enhanced Rearview Mirror with HomeLink® - Frameless Design - Auto-Dimming - Electronic Compass - 3 Integrate...

2015-2017 GTI and Golf R Oettinger® Kit Blowout – Counts toward APB! NEW

Volkswagen Accessories is pleased to offer a discount program for 2015-2017 Oettinger® painted or parts and body kits for both GTI & Golf R. Simply make an Oettinger® parts or kit purchase and receive a credit on your parts statement. - 20% DNET credit back to your parts statement for ALL Oettinger® parts purchases! - All Oettinger® purchases count toward full Accessories Performance Bonus participation - Promotional credits available only while supplies last NO other action requir...

Volkswagen Accessories - Labor Units displayed on Online Accessories Catalog

Click the attachment below to learn more about the Volkswagen Accessories - Labor Units displayed on Online Accessories Catalog Update.

NEW Volkswagen Accessories; Labor Units displayed on Online Accessories Catalog

In an effort toward simplicity & transparency for Service Advisors & Parts Personnel to quickly quote accessory installation prices, we would like to present and explain the NEW labor unit recommendation posted on Online Accessories Catalog, (file:///C:\Users\biggsas\AppData\Local\Microsoft\Windows\Temporary%20Internet%20Files\Content.Outlook\KMX31SVK\ Please see that attached document.

Homelink® enabled mirrors updated application matrix rev 3.0.

To learn more about our latest Homelink® enabled mirrors see the attached updated application matrix rev 3.0.

IMPORTANT: Nouveau design et fonctionnalités pour votre boutique en ligne et votre catalogue!

Le tout nouveau guichet virtuel des accessoires VW administré par SimplePart vient juste d’être mis en ligne. Cette nouvelle plateforme est conçue pour rendre tous les sites Web du programme de la boutique et du catalogue en ligne VW plus accessibles et plus facile à utiliser pour vos clients. À la lumière de vos commentaires, nous avons remanié le catalogue en ligne afin qu'il réponde mieux à vos besoins et aux routines quotidiennes des membres de l'équipe de votre concession. De nouveaux o...

IMPORTANT: New design and features for your VW Virtual Counter!

The newest VW Accessories Virtual Counter platform powered by SimplePart just launched. This new platform is designed to make every website on the VW Accessories Virtual Counter program more accessible and easier to use for your customers. Plus based on your feedback, the redesigned Accessories Virtual Counter prioritizes your needs and daily routines for your dealership team. New feature-rich tools are also now available to empower you in the sales process. A step by step guide on how to u...

Now you see it, now you don’t

Atlas and Tiguan owners can now help protect their cargo by installing a retractable Privacy Cover. The Genuine Volkswagen Privacy Covers are designed to fit the interior of the Atlas and Tiguan cargo area. When not in use, the retracted cover can be conveniently stored under the luggage compartment floor. No more leaving it behind at home because there was no room for in the trunk. Please see the attached document for a copy of the consumer facing sell-sheet.

Volkswagen Accessories is pleased to introduce the Bumperdillo® family of rear bumper protectors!

So what is so great about this new product? - Helps protect painted bumper surfaces while adding an attractive finish - Available in chrome and silver (previously silver only) - All finishes family priced at $110 MSRP - Full line application (MY19 Arteon and MY20 Passat coming at their respective market introductions) - Covers existing blemishes (great for pre-owned models) The attached table shows the legacy bumper protector part numbers, as well as their new Bumperdillo® equiv...

Genuine VW Accessories Customer Online Sales Promotion

Volkswagen of America is happy to announce the launch of an exclusive Genuine VW Accessories customer sales promotion for live dealers on either Base1, Base2, or Pro packages (Local package not included) within the SimplePart Online Parts Store program at no-cost to dealers. This promotion is a limited-time, online-only opportunity beginning Monday, August 20th. So when it's done, it's done. The deal is simple: - Dealer Eligibility: Live dealers on the Base1, Base2, or Pro packages. ...

2018 Sales Manager Accessory Survey by Carlisle & Co.

Monday July 16th, 2018 Subject: 2018 Sales Manager Accessory Satisfaction Survey by Carlisle & Co. Dear Volkswagen Dealer Principals, General Managers and Sales Managers, Volkswagen of America, Automotive News’ Fixed Ops Journal, and a number of other automotive manufacturers have teamed up to co-sponsor an industry survey of automotive accessory sales across the United States. The purpose of this survey is to determine product trends, satisfaction levels, and operational issues with how Vol...

Important Changes to the Volkswagen Drop Ship Pre-Painted Accessory Program

See attached for the announcement.

3M VW Second Skin Vinyl Graphics Transition

The 3M/Original Wraps is transitioning out of the wholesale supply of Dealer Vinyl Graphics effective August 1st, 2016. Please click here to learn more about the transition and what to expect through Fall 2016.

3M VW Second Skin Vinyl Graphics Transition – Service Part Update

3M VW Second Skin Vinyl Graphics Transition – Service Part Update

Announcing Expansion of Thule Drop Ship Program

Just in time for the summer selling season, we are pleased to announce that we are expanding the Thule® product portfolio available to our dealer network via the drop ship program. You can see the full line up of Thule® options here (, including the new items. The program will be live for ordering in your DMS system or Parts On Command as of today, June 1st . We’ve also created this convenient sell sheet, which is attached here. We encoura...

Genuine Accessories Redesigned Remote Start Kits

With the arrival of the all-new 2019 Jetta, we’d like to take a moment to remind everyone of the changes that have taken place with our VW Remote Start Kits (RES). We’ve created the attached PDF that highlights the differences between our Passat and Atlas, Tiguan & Jetta 7 RES kits. The biggest difference you will find with our factory retrofit RES system (already available here ( is that it can be installed and activa...